Keywords: predictive analytics; feature engineering; gradient boosting; time series; mean absolute error; root mean squared error; business analytics
Suggested citation
Boyko, N., & Dolichnyi, A.
(2026).
Comparative analysis of machine learning models for retail demand forecasting considering promotional activity and seasonality.
Journal of Kryvyi Rih National University,
24(1),
35-53.
https://doi.org/10.31721/2306-5451-2026-1-24-35-53
